I have said it for a long time now, High Fashion is Dead. Not that there are not some loyal die hards but the push to a more comfortable trend is emerging.
Recently, Amancio Ortega, founder of fast-fashion label Zara, briefly usurped Bill Gates as the richest man in the world, a shift that would seem to point to the fact that people are more interested in copping the latest runway trends on the low than ever before. However, according to Polyvore, a website that combines the social media aspects of Pinterest with online shopping (and searching for things to shop), says that users of its site, as well as parent company Yahoo, searched more for athletic labels like Nike and Adidas than any others this year. In fact, Zara was just the 10th most searched label, and the only fast-fashion label to crack the top ten.
Just last year, Topshop ranked #1, but this year, was just 35th. H&M, #2 in 2014, and fresh off a high-profile collab with Balmain, ranked 27th.
This info on it’s own hardly heralds the downfall of fast-fashion. If the videos from the Balmain x H&M release are any indication, people are straight-up going insane for some high-design at low prices. But, the results do point to the fact that as time goes on, sweatpants, hoodies, and a whole lot of spandex seems to be the aesthetic people are searching for—whether or not they’re actually wearing them to the gym. Nike stock is currently at an all-time high of $132 per share. Just today, reports came out that Adidas exceeded its online sales projections by $100 million. And even smaller brands like John Elliott, Stampd, and Yeezy are pushing guys towards wearing sweats over suits. After all, what’s a better investment? A simple tech-y sweatshirt you can wear to brunch, the gym, or brunch after the gym for years to come, or a printed polyester jacket you inherently know is only going to last you a season at best?